HD DVD Establishes Promotional Group in Europe
Mar 16, 2007
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At a press conference at CeBIT 2007, Studio Canal, Universal, Toshiba, and Microsoft were on stage to announce the formation of a new trade organization, the European HD DVD Promotional Group, Ltd., which will include movie studios, distributors, consumer electronics companies, IT companies, PC makers, disc replication companies, and authoring houses companies throughout Europe and around the globe. As the European counterpart to the North American HD DVD Promotional Group, and working with the HD DVD Promotion Group originally organized in Japan, the new non-profit organization completes the global promotion structure for HD DVD, working to educate consumers on the quality and value of the format.


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