Electrolux Kelvinator and Reliance Discuss India Retail Partnership
Feb 28, 2007
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India retailer Reliance Retail is said to be in talks with India's Electrolux Kelvinator Ltd. on an agreement to source Electrolux-brand washing machines, air-conditioners and refrigerators, according to a report in The Financial Express.

The media outlet says the agreement would be a big boost to Electrolux Kelvinator sales, with Reliance planning to establish 100 stores within 1 year to sell appliances and other consumer durables. Currently, The Financial Express said, the OEM sells through 4,500 multi-brand retail stores across India as well as through 16 Electrolux Kelvinator branded stores.

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