A Forrester Research report said the online population today in the U.S. is nearly evenly split between consumers with a broadband connection in the home and those without.
According to Understanding the Broadband Have-Nots, price is the primary reason the dial-up users are not migrating to a high-speed connection. Dial-up consumers "look different" than those with broadband, Forrester said, and lag behind broadband users in adoption of technology and online activities.
The research firm said that, to convince have-nots to make the switch to high-speed, broadband providers must focus on lower-cost service tiers and convey a clear value proposition to prospective customers.
Back to Breaking News