Broadband Haves and Have-Nots
Jun 19, 2006
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A Forrester Research report said the online population today in the U.S. is nearly evenly split between consumers with a broadband connection in the home and those without.

According to Understanding the Broadband Have-Nots, price is the primary reason the dial-up users are not migrating to a high-speed connection. Dial-up consumers "look different" than those with broadband, Forrester said, and lag behind broadband users in adoption of technology and online activities.

The research firm said that, to convince have-nots to make the switch to high-speed, broadband providers must focus on lower-cost service tiers and convey a clear value proposition to prospective customers.

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