Thor Appliance Company Defends Trademark
Feb 9, 2007
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Specialty home appliance maker Thor Appliance Company (Los Angeles) said it successfully defended its Thor mark before the Trademark Trial and Appeal Board by opposing a trademark application filed by Spanish appliance maker Thor Iberica, S.A. Thor Appliance Company said the opposition resulted in the withdrawal and subsequent abandonment of Thor Iberica's trademark application for the mark THOR for use on household and industrial sinks.

Matthew J. Lee, a principal with Thor Appliance Company and owner of the Thor trademark for washing machines, clothes dryers and icemakers, and said the mark has appeared continuously on laundry appliances and icemakers since 2001. “With the Thor trademark we have developed a brand that is recognized and respected by consumers,” said Lee. “We view trademarks as valuable assets worth defending.”

Barcelona-based Thor Iberica, a subsidiary of Spanish appliance maker Teka Group, filed an Intent-to-Use trademark application in December of 2003 for the mark THOR under international class 11 for a broad range of appliances, including refrigerators, cooking appliances, water filters, and sinks. The application was amended on Oct. 14, 2006 to include only household and industrial sinks and finally withdrawn on Feb. 6, 2007.

“We felt that the use of the Thor mark on sinks by another manufacturer would be confusing to consumers,” said Lee. “The product line that Thor Iberica was proposing was just too similar to the appliances that we sell under the Thor brand.”

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