Rheem Manufacturing Company announced today its sponsorship of the Richard Childress Racing (RCR) No. 29 car for the 36-race NASCAR NEXTEL Cup Series season. Rheem will be featured prominently on the lower rear quarter panels of RCR’s No. 29 car driven by Kevin Harvick, 2006 NASCAR Busch Series Champion and major Cup Series contender. Rheem becomes the major associate sponsor of the car, while Shell is the primary sponsor. The new Rheem-RCR relationship takes to the track for the NEXTEL Cup Series opener at the Daytona 500 on February 18.
According to Rheem President J.R. Jones, the company will fully leverage its sponsorship through numerous business-driving initiatives, with a main emphasis on reward, recognition and new business development programs for heating, cooling and plumbing distributors and contractors. Jones says that hosting key customers and other guests at all 36 NEXTEL Cup Series races provides the company an attractive platform to initiate and strengthen key business relationships.
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