Stuart Redsun will join Sony Electronics, Inc., (San Jose, California, U.S.) on June 19 as senior vice president of corporate marketing, reporting to chief marketing officer Mike Fasulo. Redsun will be responsible for an overarching brand strategy for Sony's U.S. electronics business and coordinating marketing plans for specific product lines such as Vaio(R) computers, Cyber-shot(R) cameras and Bravia(TM) televisions. He will also direct Sony Electronics’ national advertising and promotion.
Redsun comes to Sony Electronics from mobile service provider Helio, where he served as executive vice president of marketing. He has also held high-level brand marketing positions at Motorola, Nike and Gateway.
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