America’s Digital Lifestyle Is Driving the Need for More Gigabytes
Jan 22, 2007
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From music, photos and movies to games and ring tones, Americans are creating, downloading, sharing, and storing more digital content every day. According to a new Harris Interactive study conducted for Seagate Technology, 81 percent of computer users said they are more likely to download and store digital content today than they were just a year ago.

At one time, digital content meant written documents, e-mail or business files. Today, however, digital content encompasses everything from family photos and home videos, to entertainment collections that can include thousands of songs, video games and even full-length TV shows and movies. Not surprisingly, as a result many consumers value their content even more than their digital devices themselves. The Harris study found that a majority of American adults (57 percent) agree the content of the files they have stored on their computer is worth more to them than the actual dollar amount of their computer.

The personalization of content has made consumers much more comfortable with digital media and technologies. This in turn has been driving an almost insatiable demand for more and more gigabytes to safely store and manage all this content. Cost-effective and simple ways to collect, share and access digital files are at the top of the wish list, and hard drives are popping up in all sorts of consumer devices ranging from gaming consoles and MP3 players to cell phones, DVRs, network and external storage devices, and, of course, computers.

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