Kenmore Offers Professional Style Suite of Appliances
Jan 9, 2007
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The Kenmore PRO line, a professional style suite of kitchen appliances for the home, is a first-of-its-kind offering from Sears. Kenmore PRO marks the brand's first foray into high-end appliances and is positioned above the company's current Kenmore Elite line.

"Today's home cooks are sophisticated and demanding from both a culinary taste and design perspective. They want it all -- and Kenmore PRO delivers," explains Tina Settecase, vice president and general manager of home appliances for Sears, Roebuck and Co. "The best news for consumers is that while the PRO line is comparable to top price point brands in terms of style and performance, it also is priced to be attainable for the home gourmet. Consumers tell us that the features in the Kenmore PRO line inspire them to extend their cooking menu, be more creative and try more challenging dishes."

Taking inspiration from the professional kitchen, Kenmore PRO was designed with family-friendly function and ergonomic considerations in mind. Professional features like stainless steel construction, heavy duty knobs, premium cast handles and high end analog gauges are balanced by consumer- friendly elements such as safety features, precision temperature controls, and full surface easy-clean grates.
"Kenmore PRO is about more than bringing the efficiency and look of professional kitchens into the home," explained Settecase. "It's about taking cues from their sleek style and adapting them for a dream kitchen that serves as the center of the home.”

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