Mom's Want Electronics For Mother's Day
May 5, 2006
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The Consumer Electronics Association (CEA) says about one-third of moms in the U.S. want consumer electronics for Mother's Day gifts on May 14. The Arlington, Virginia, U.S.-based association says 32 percent of moms would like to receive a consumer electronics device this Mother's Day and 55 percent of moms would choose a digital camera over a U.S. $200 gift certificate for a home cleaning service.

CEA's study, Electronics for Mom: A Mother's Day Study, surveyed both gift receivers (moms and grandmothers) and gift givers (adults and teens).

"As we have seen for years, women are enthusiastic CE consumers," said Gary Shapiro, president and CEO of CEA, who says many moms would now rather get electronics than a more traditional Mother's Day gift. "Our study shows approximately $6 billion in potential spending on CE devices for Mother's Day this year. That's quite a few lucky moms who will find a digital camera, DVD player, MP3 player or other exciting device wrapped with a bow on May 14."

Eight-one percent of adult consumers and 97 percent of teens plan to buy a gift for someone this May holiday. For all gift categories, the average adult plans to spend $109 and teens plan to spend $63. This equates to nearly $20 billion potential spending this year across all categories of Mother's Day giving.

Traditional Mother's Day gifts, such as flowers and perfume, still dominate the list of what both teens and adults intend to buy, but when consumers are specifically asked about their intent to buy CE products, the percentage of adults and teens planning to buy such devices more than doubles - from 12 to 26 percent for adults and 16 to 51 percent for teens.

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