Bosch, Woolite Partner for Ad Campaign
Apr 10, 2006
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Appliance maker Bosch and fabric care product maker Woolite(R) have partnered together to provide consumers with the ultimate cleaning solution for their delicate clothes. The partnership pairs Bosch’s award-winning front-loading Nexxt Laundry System with Woolite's High Efficiency (HE) detergent line.

Bosch home appliances is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch und Siemens Hausgeräte, GmbH.

"This is an ideal partnership as both Bosch and Woolite are known for providing superior, energy-efficient cleaning with gentle care," said Danyel Tiefenbacher, brand manager for Bosch home appliances. "Our combined strengths will allow our consumers to save time, energy and money while protecting their fine washables."

The partnership includes co-op print advertisements, running in home magazines through April 2006, featuring the Bosch Nexxt Washer and Dryer and Woolite’s HE laundry detergent, along with the slogan "Bosch and Woolite. Protecting your valuables better than ever."

In addition to the advertisements, Bosch will contribute to Woolite’s monthly e-newsletter, Home Solutions News, as well as other consumer education initiatives.

"Consumers appreciate the convenience of machine washing their delicate clothes," said Mike Italia, Brand Manager for Woolite. “By pairing Woolite and the Bosch Nexxt line of high-efficiency washers, we are providing consumers with a complete fine-fabric-care solution."

According to the company, Bosch Nexxt Washers combines sensor-controlled wash cycles and precise temperatures to produce the perfect wash. With its Sensotronic Plus(TM) wash system, the Nexxt Washer digitally monitors and maintains water temperatures for up to 15 different washing programs. The washer’s curved Archimedic are said to create better, gentler lifting and tumbling for garment movement and water distribution and saturation. The stainless steel horizontal drum, which eliminates the agitator, has 4107 holes for fast penetration of water and efficient water extraction during the spin cycle.

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