Philips Brings Next Generation TV-on-mobile to U.S.
Apr 5, 2006
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Royal Philips Electronics announced its next generation TV-on-mobile solution for the North American markets. At six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the BGT216.
DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. In addition, operators benefit from increased revenue opportunities while preserving cellular network bandwidth for voice and other data services.
The BGT216, measures 7 mm by 7 mm, smaller than the previous 15 mm by 26 mm version. The smaller size improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs, which satisfy the current consumer trends towards small, ultra-portable devices. Philips has also responded to the industry issue of power consumption and mobile TV by designing the product to require low power, maximizing battery life and service value for consumers.
"TV-on-mobile is becoming a proven market for our customers across the world, and none more so than in North America," said GertJan Kaat, senior vice president and general manager, Mobile and Personal Business Unit, Philips Semiconductors. "Our advanced, second generation TV-on-mobile solution for North America is compatible with previous versions and our Nexperia cellular system solutions for 3G. It is not only high performance and low power, but it is leading the industry in terms of size which makes it easier for our customers to create sleeker, more cutting edge handset designs, using proven technology from a trusted partner."
The BGT216 solution for TV-on-mobile has the capabilities of a complete digital TV front-end receiver. The Philips Customer Development Kit ensures smooth, easy development and reduces time-to-market for TV-enabled cellular handsets. It includes programmable options that support evolving standards and the introduction of upgrades, even after systems have been deployed in the field. Philips can also offer customers expertise in integrating an antennae solution, which can simplify the development process.
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