ASHRAE Focuses on Future Growth with New Strategic Plan
Mar 30, 2006
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A new strategic plan adopted by ASHRAE (American Society of Heating, Refrigeration and Air-Conditioning Engineers) will help move the Society toward fulfilling its vision of a better future.

"The new plan charts an exciting course for ASHRAE," Lee Burgett, ASHRAE president, said. "It calls for an ASHRAE that addresses new global initiatives, provides better tools to its members and that is more well-known to the groups and individuals who depend on us for technical guidance."

The plan contains four strategic directions where ASHRAE will focus its efforts over the next several years. They are:

  • ASHRAE will lead the advancement of sustainable building design and operations.
  • ASHRAE will be a world-class provider of education and certification programs.
  • ASHRAE will position itself as premier provider of HVAC/R expertise.
  • ASHRAE will be a global leader in the HVAC/R community.

    To accomplish these strategic directions, several strategies are identified, including:
  • Leading the drive toward the design, construction and operation of net-zero-energy buildings through research, publications and education.
  • Developing the performance metrics and rating systems to certify operational performance of buildings for energy efficiency and indoor environmental quality.
  • Collaborating with other organizations to integrate HVAC/R systems with other building systems to enhance the effectiveness of total building design and integrated practice.
  • Providing accessible on-demand education and distance learning to members and other customers.
  • Developing and promoting certification programs for the HVAC/R industry.

    In addition, the plan contains an updated mission statement and vision for the Society.

    Changing technologies, rising energy prices and increased focus on sustainability have challenged ASHRAE to stay at the cutting edge of the field, according to Burgett. At the same time, competition has increased and ASHRAE must focus its efforts to ensure that its products and services are timely, relevant and appropriately positioned to serve the changing marketplace. The strategic plan will help the Society achieve this, he noted.

    "I am particularly pleased with the society’s mission statement 'to advance the arts and sciences of HVAC/R to serve humanity and promote a sustainable world,'" Burgett said. "When we get embroiled in details about our technology, this statement is a useful reminder that ASHRAE’s cumulative work product improves the quality of life for people around the world."

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