CEA Launches Labeling Program for DTV Transition Mar 15, 2006

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The Consumer Electronics Association (CEA) announced a broad-based, member-driven voluntary effort to help inform consumers about the nation's transition from analog to digital television (DTV). The effort will include a voluntary labeling program for TVs that have only analog TV tuners, as well as general consumer education about the transition to digital.

"We have reached an important milestone in the transition to DTV with the adoption by Congress of the Feb. 17, 2009 date for the switch over to all digital broadcasting," said CEA President and CEO Gary Shapiro. "CEA has long supported a cut-off date but our job is not yet done. CEA and its members are now focused on continuing to educate consumers about this exciting new era in television. "

The CEA Executive Board asked the Video Division Board to draft and agree upon voluntary language for a Consumer Advisory Label to help inform consumers about TV sets that are equipped with only an analog (NTSC) tuner.

The language agreed upon is as follows:

Notice: This TV has only an 'analog' broadcast tuner so will require a converter box after Feb. 17, 2009 to receive over-the-air broadcasts with an antenna, because of the nation's transition to digital broadcasting on that date, as required by Federal law. (It should continue to work as before with cable and satellite TV systems, gaming consoles, VCRs, DVD players and similar products.)

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