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Daily News

Hitachi Divisions Merged in U.S.
Mar 14, 2006
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Hitachi America will combine its Digital Media Division (Brisbane, California, U.S.) and Home Electronics Division (San Diego, California) to form the Ubiquitous Platform Systems Division (UB), which will focus on both consumer and enterprise digital media products and services.

Hitachi America, Ltd. (Brisbane, California, U.S.) is a subsidiary of Hitachi, Ltd. (Tokyo).

The new division comes into being officially on April 1 and will be headed by Kenji Nakamura, most recently vice president and general manager of the Home Electronics Division. Hiroshi Tsuganuma, vice president and general manager of the Digital Media Division, was named general manager, America Department, International Sales Division, Consumer Business Group, Hitachi, Ltd.

Serving the Cross-Over Market

"The Ubiquitous Platform Systems Division is being formed to provide a single, integrated contact point for Hitachi's range of digital display products in the U.S. and more closely align operations in the U.S. with those of Hitachi's Ubiquitous Platform Systems operations in Asia and Europe," said Masahide Tanigaki, president and CEO of Hitachi America, Ltd. "The UB Division will serve customers in traditional professional and consumer markets, and also seek opportunities in the emerging 'cross over' electronics sectors where platforms for digital content are beginning to proliferate.

"The 'cross over' market," Tanigaki explained, "is the emerging space where the consumer market and the business market overlap and converge. Professional-grade computer and digital technologies are 'crossing over' and being implemented into the home environment at a dramatic pace. Hitachi and other electronics manufacturers therefore have a new opportunity and challenge to not only grow the traditional professional and consumer markets but also develop this new area in response to a quickly changing customer environment."

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