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Daily News

Global Wireless Alliance Formed
Mar 7, 2006
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Four global wireless distributors and retailers today announced the formation of BRAXDA Telecom, a distribution, supply chain and retail alliance serving the wireless telecommunications industry worldwide.

The four founding members collectively purchase more than 50 million handsets annually, serving 52 countries and reaching over 70,000 points of sale worldwide. The companies exceeded U.S. $10 billion in combined revenues in 2005.

BRAXDA will assist manufacturers, retailers and operators in accelerating products to market. Members will seek to share best practices to increase operational efficiencies and will investigate the feasibility of entering new markets.

"The scale and scope of BRAXDA Telecom, and our members' expertise in the markets they serve, make a powerful alliance that will be focused on accelerating wireless worldwide,” said R. Marcelo Claure, president and CEO of founding member company Brightstar.

BRAXDA Telecom's ownership is equally divided among the four founding companies.

  • Axiom Telecom (Dubai) is the largest retailer and distributor of mobile and wireless solutions in the Middle East, operating in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman.

  • Brightstar (Miami, Florida, U.S.) is a leading wireless distributor and supply chain solutions provider for the global wireless telecom industry, with operations throughout North and South America, Australia, Hong Kong, India, and the United Arab Emirates.

  • Dangaard Telecom A/S (Padborg, Denmark) is Europe’s largest distributor of mobile phones and has operations in 14 countries.

  • RadioShack Corporation (Fort Worth, Texas, U.S.) is a consumer electronics specialty retailer in the U.S. with nearly 7,000 company and dealer stores, more than 100 RadioShack locations in Mexico, and more than 600 wireless kiosks.

    The BRAXDA board of directors includes:
  • Faisal Al Bannai, CEO, Axiom Telecom
  • R. Marcelo Claure, president and CEO, Brightstar
  • Michaél Koehn Milland, chief operating officer, Dangaard Telecom Holding A/S
  • Andy Berman, vice president of RadioShack Corporation

    “We are actively seeking high-growth companies in the wireless arena to join us in this venture. Increasing the reach of the alliance will benefit both consumers and manufacturers,” said Faisal al Bannai of Axiom.

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