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HP Separates Handheld and Notebook Business Units
Feb 13, 2006
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HP announced its handheld business will be a separate unit within the company's Personal Systems Group (PSG), enabling the company to provide greater focus and oversight to the multi-billion dollar converged handheld marketplace. The handheld business was previously combined with notebooks as part of the Mobility Business Unit.

By separating handhelds, HP will improve its ability to capitalize on its strategy for growth in both the notebook computing and handheld markets, giving each unit greater financial and operational control of its respective business. The change also builds on HP's recent moves to streamline its organization, including splitting certain functions that had previously been combined.

Following the move, PSG's business organization comprises four main product business units: Notebook Computing, Desktops, Workstations, and Handhelds.

Dave Rothschild has been appointed as vice president of the handheld unit. Rothschild, who has more than 25 years of high-tech experience and comes to HP most recently from Sun Microsystems, will be responsible for all aspects of HP's worldwide handheld business. He will report directly to Todd Bradley, executive vice president for PSG.

The Notebook Computing Business Unit will continue to be led by Ted Clark, senior vice president and general manager.

"The converged device market is growing at more than 60 percent a year," said Bradley. "This realignment positions the handheld team to more clearly focus on navigating this fast-paced market while PSG continues to accelerate its trend of profitable growth."

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