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Salton to Showcase Napastyle at Gourmet Show
May 5, 2003
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Salton, Inc. announced today that it would introduce its new collection of kitchen electrics through the launch of Napastyle at the San Francisco Gourmet Show, scheduled for May 3-6. The Napastyle brand was created by Michael Chiarello, chef, author, and host of the popular PBS cooking show, Season by Season. Napastyle is a collection that will include kitchen electrics and tabletop serving and accessory pieces.

"We continue to expand our product line through the launch of the promising brand Napastyle," said Leonhard Dreimann, Salton's CEO. "This collection represents an excellent opportunity to use our strong distribution capabilities to capitalize on the excellent brand recognition that Napastyle has developed to compliment our broad line of kitchen pieces. Salton continues to identify new brands in our core competencies."

The collection uses a combination of ceramic and metal to create a new appearance of kitchen electrics. The company expects to offer the pieces in a variety of color combinations. The Salton-at-Home division will also offer ceramic serving pieces that match the electrics pieces. Kitchen electrics items include a blender, coffee maker, panini grill, toaster, and a slow cooker. Ceramic pieces include serving pieces, baking dishes, pie plate, biscotti jar, utensil holder, canisters, and nested bowl sets.

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