Notebook PCs Increase Australian IT Retail Sales Dec 28, 2005

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Notebook computers have increased retail sales in the first half of 2005 in Australia, according to market research firm GfK. Large sales have turned the notebook category into one of the largest retail sectors in Australia and in value terms, is larger than consumer markets for plasma and LCD TVs.

GfK said the information technology (IT) home office category increased 2 percent over last year in the first half of 2005 and nearly matched the white goods sector in terms of dollar share of retail spending.

Notebook sales have been up year-on-year, however GkF points to two particular factors for the 2005 notebook boom: Acer introduced the sub $1,000 price point, and discount stores entered the Australian IT retail channel. The outlets, which have not sold PCs in great numbers before, sold large quantities of both notebooks and desktops.

GfK said that the Australian consumer has embraced the functionality and aesthetics of the notebook form factor, and believes this will shape the future IT landscape in the Australian retail marketplace.

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