Electrolux Presents Design Lab 2005 Award Nov 14, 2005

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Electrolux presented its third Design Lab Award to Airwash, a waterless washing unit. Students from leading schools of design in more than 88 countries participated in the competition. Entries were received by more than 3,000 students in all continents, all competing to create the most outstanding new appliance concept for the home of 2020.

The winner, Airwash, is a waterless washing unit that utilizes negative ions, compressed air and deodorants to clean clothes. Its form is inspired by the waterfall, nature's negative ion generator. Airwash eliminates the need for detergent and water. By using atmospheric air and negative ions--a natural cleansing agent--it fights dirt and bacteria with nature's own weapon. It is designed to be placed anywhere in the home, not only in the laundry area. The simple user interface "floats" to wherever on the appliance the user wants.

The jury selected Airwash as the winner because of its intuitive, ecological and beautiful design. Airwash also does away with the expensive, time consuming task of going to the dry cleaner.

The Electrolux Design Lab 2005 project kicked off in June, when students were challenged to develop new appliance solutions for the future based on satisfying evolving consumer needs and trends. The concepts targeted specific research-identified consumer segments such as "those seeking extra time and ease of use" and "those seeking appliances that reflect their lifestyle with extraordinary design and features." The students used observational research techniques for input and inspiration.

Participating students from design institutions in over 88 countries were judged on the following criteria: Does the concept appliance solve the consumer's needs as identified by the research? Does the concept appliance create a "wow" effect, as well as appeal emotionally and intuitively? Does the concept appliance correspond to the Electrolux brand identity -- innovative, trusted solutions for an easier and more enjoyable life? Is technology, including that from other product areas, creatively applied?

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