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Black & Decker Launches Web Site for Household Products
Oct 24, 2005
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Bennett Kuhn Varner (BKV), an independent direct response ad agencies, has designed a catalog Web site www.blackanddeckerappliances.com for Applica Consumer Products, Inc., the exclusive licensee of Black & Decker(R) Household Products, which launched on Oct. 14, 2005. The Web site, designed to work in conjunction with the main Black & Decker(R) site and the online shopping store, utilizes the latest in usability technology.

The site contains over 20 categories of household appliances including single cup coffee makers, garment steamers, food processors, and counter-top grills. In addition to the selection of Black & Decker(R) appliances included on the site, there is also an extensive customer service area featuring easy product registration, downloadable use and care manuals, and recipe tips.

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