Spanish small appliance brand Ufesa entered into an agreement with the Better Life chain of specialty appliance stores in the United Arab Emirates (UAE) to sell Ufesa brand products, according to a report from Al-Bawaba. Ufesa is a part of BSH Bosch und Siemens Hausgeräte GmbH.
Better Life is a unit of the retail business Easa Saleh Al Gurg Group (ESAG) and serves as the UAE distributor for appliance brands Siemens, Electrolux, Binatone, Terim, Admiral, Wolf, Scandinova, Starmix, Fisher & Paykel, and Zanussi.
