Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Sony Unveils New Corporate Strategy
Sep 22, 2005
 Printable format
 Email this Article
 Search

Sony today announced significant moves to strengthen its competitiveness by focusing on three core sectors: electronics, games and entertainment.

In particular, the Tokyo-based company says it will concentrate on the revitalization of its electronics business through further structural reforms and a well-defined growth strategy.

"Our target is for the Sony Group to achieve consolidated sales of over 8 trillion yen (approx. U.S. $71 billion) and an operating profit margin of 5 percent (electronics 4 percent) by the end of fiscal year 2007," said a Sony statement, adding that this was before restructuring and one time charges.

As a key part of this initiative, Sony significantly reorganized its electronics group today, placing centralized decision-making authority over key areas under the electronics CEO. See today's accompanying news item, Sony Maps Out Reorganization.

"This substantial change abolishes the company system and assures coordination and focus across newly defined business groups," Sony said. "Rigorous horizontal coordination in key areas - product planning, technology, procurement, manufacturing, and sales & marketing - will allow rapid and streamlined decision making across product lines. This will also permit uniform software development that will assure seamless interoperability between our products, eliminate design and product redundancies, and assure decisive and rational R&D planning and spending."

In addition, Sony expects structural reforms to achieve 200 billion yen (approx. U.S. $1.8 billion) in cost reductions by the end of fiscal year 2007. This includes rationalizing unprofitable businesses, reducing the number of product models, and consolidating manufacturing. Those moves are expected to reduce the group's global employee headcount to approximately 10,000.

Sony said it will also review real estate, stock holdings and certain non-core assets with a view to making disposals amounting to 120 billion yen (approx. U.S. $1.076 billion) by the end of fiscal year 2007.

Sony's electronics growth strategy will focus resources on HD products, mobile products and semiconductors/key component devices that can further differentiate its products from competitors.

A division to promote the development of Cell processor-related technology, products and applications will be created, reporting directly to Sony's CEO.

Back to Daily News

 

Daily News

...........................................................

Apr 10, 2014: AGA Rangemaster Names Kathryn M. Ireland To Be North American Brand Ambassador

Apr 10, 2014: Report: Manufacturers Pay Massive Costs for Energy Inefficiency

Apr 10, 2014: Electrolux North America Honored By ADEX Design Awards

Apr 10, 2014: Panasonic Solar Cell Achieves World's Highest Energy Conversion Efficiency

Apr 10, 2014: Briggs & Stratton Social Media Contest Garners Shorty Industry Award

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows