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LG Gives U.S. Digital TV Expertise
Sep 20, 2005
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The U.S. government has sought LG Electronics’ advice regarding a policy for the early switchover to digital television broadcasting services.

Korea-based LG Electronics said that it shared its technological guidance on digital TV technologies with the U.S. House of Representatives upon request to speak before the U.S. Energy and Commerce Committee as a representative of the global digital TV industry.

The House of Representatives asked LG’s advice on U.S. government’s plan to expedite the termination of U.S. analog TV broadcasting services.

At the house, LG demonstrated its latest digital set-top box that converts digital broadcast signals into analog signals, suggesting that the U.S. government’s termination of analog TV broadcasting services would not interfere with some 50 to 70 million U.S. citizens that still use analog TV sets.

Additionally, LG said that it would be able to reduce the average retail price of digital set-top boxes from U.S. $200 to 400 to $50 by 2008.

This is the second time that LG spoke before the House of Representatives following a hearing arranged by the Telecommunications and the Internet Subcommittee under the house’s Energy and Commerce Committee last February.

"The U.S. House of Representatives’ consultation with LG Electronics on digital TV market policies is expected to improve LG’s brand awareness in the North American market and place the company at an advantage in expanding its market share," an LG spokesperson said.

LG and its wholly owned U.S. subsidiary Zenith hold a number of patents on over-the-air terrestrial digital television receiver technologies compliant with the Advanced Television Systems Committee (ATSC) digital TV standard. Zenith also developed the eight-Vestigial Side Band (8-VSB) digital transmission system and related microchip that are at the heart of the ATSC digital TV standard adopted by the U.S. Federal Communications Commission (FCC).

VSB is a terrestrial digital television signal reception format that has been adopted for high-definition (HD) digital TV broadcasting by the U.S., Canada, Mexico, Argentina, and South Korea among others. The VSB chip is to digital TVs what the central processing unit is to personal computers.

The FCC is reportedly considering terminating the analog digital TV broadcasting service by either late 2006 or 2007 and sales of digital TV sets without embedded digital tuners will be banned in as early as 2006, a policy expected to be a boon for Korean digital TV vendors. (The Korea Times)

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