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Domotechnica Stages Design Exhibit
Sep 19, 2005
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Koelnmesse is joining forces with the German Design Council to stage a special design event, E-Selection At Domotechnica. The event will take place during Domotechnica 2006 in Cologne, Germany, February 13 to 16, 2006. E-Selection will offer the trade a new platform for finding out about the latest sector trends and examples of best practices.

The three E-Selection display areas - Living, Cooking and Wellness - will feature products that exemplify design trends. Products will be selected by an independent jury made up of an industrial designer, a journalist, a trade representative, and a trends expert.

Jury members are:

  • Birgit Gebhardt, innovations expert, Trendburo, Hamburg, Germany
  • Nasir Kassamali, international trade expert, Luminaire, Miami, Florida, U.S.
  • Eva Schaeffer, editor-in-chief, ELLE Decoration magazine, Munich, Germany
  • Herbert H. Schultes, designer, Munich, Germany

    Exhibitors at Domotechnica 2006 who would like to take part in the E-Selection show are invited to submit their products for consideration. Products must already be available on the market or approaching a market launch in the near future. However, the products do not necessarily have to be new – after all, Domotechnica says, there are a number of classic products in the sector that fulfill the selection and evaluation criteria.

    Jury members will be making their selections based on:
  • innovative capacity
  • trend potential
  • design concept
  • utility value/functionality
  • technical quality
  • environmental compatibility/sustainability
  • the overall concept

    The registration deadline for the E-Selection show is October 31, 2005. All products selected will be presented to the international trade visitors at Domotechnica 2006.

    In addition to the special design and lifestyle-oriented exhibition of large and small household appliances, E-Selection will include a forum with presentations by sector experts. This will be followed by a round of discussions, enabling participants to share their opinions and talk about sector-specific trends and design issues.

    Another focus will be on designing the point of sale. Stylists at a presentation stage will offer trade visitors advice on how to display products in the store to their best advantage. The goal is to demonstrate how creating attractive sales displays can capture customer interest and boost sales.

    Domotechnica 2006 will be an international trade fair for home appliances for trade visitors. Through the E-Selection event, it will also be a groundbreaking fair that supports the sector's sales of innovative large and small household appliances.

    Registration forms can be downloaded from http://www.domotechnica.de.

    For further questions about E-Selection, contact:

    German Design Council
    Claudia Radinger
    Ludwig-Erhard-Anlage 1
    60327 Frankfurt am Main, Germany
    Telephone: +49 (0)69 74 74 86-0
    Fax: +49 (0)69 74 74 86-19
    e-mail: domotechnica@german-design-council.de

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