Sony Corporation named Andrew House to the newly created position of chief marketing officer and group executive, effective immediately. He will report jointly to Sony Corporation chairman and CEO, Sir Howard Stringer, and to Sony Corporation president and CEO of Sony Electronics, Dr. Ryoji Chubachi.
In his new role House will have global responsibility for corporate marketing across all Sony businesses, his primary emphasis on building value in the Sony brand and helping divisions to cooperatively enhance Sony's customer relationships. He will develop a consistent, coordinated marketing approach across business segments to represent a united corporate brand.
"Sony’s brand is one of the company’s greatest assets," said Stringer. "Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business."
"Sony is one of the world's most recognized and best-loved brands, so this is a very exciting opportunity," said House. "My challenge will be to enhance our brand further by taking advantage of all the assets across the organization globally, including both electronics and entertainment."
House joined Sony in 1990 and spent 5 years working in corporate communications for Sony Corporation in Japan. In April 1995, he joined the marketing and communications division of Sony Computer Entertainment Inc., parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe. Since 2002 Mr. House has held the position of executive vice president, Sony Computer Entertainment America, where he oversaw the company’s marketing and brand management efforts in North America, and was responsible for third party and developer relations.
to Daily News