Sony Introduces New Sub-Brand of LCD HDTVs Aug 23, 2005

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Sony Electronics introduced its Bravia brand, short for "Best Resolution Audio Video Integrated Architecture," a new sub-brand for its line of high-definition (HD) LCD TVs.

According to the company, Sony HD flat-panel LCD TVs in North America will carry the Bravia logo. The first models to carry this new sub-brand will be five LCD TVs ranging in screen sizes from 26 to 40 inches.

"I'm confident that Bravia will become as important and recognized as Sony's Trinitron brand," said Dick Komiyama, president and chief operating officer for Sony Electronics. "Consumers look to Sony for leadership in television and Bravia signals a completely new tradition -- it is the culmination of 36 years of innovation and expertise in TV."

With the launch of the new sub-brand, Sony is commencing a comprehensive advertising/promotion campaign that reinforces Sony's HDTV leadership and advanced technology. Additionally, Sony recently launched the www.sony.com/HDTV Web site that aims to educate consumers about HD technology.

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