Hisense Group announced that its Xinjiang Factory, said to be the first color television manufacturing base in this region, has started production in Kashi.
In line with its strategy to globalize the Hisense brand, five countries near Xinjiang in central Asia serve as the company's key markets. The company says it has already sold 100,000 televisions in Kyrgyzstan and Uzbekistan and that its market share has exceeded 50 percent.
Hisense says the gradual stabilization of the political situation and the regional economy's continuous development in these central Asian countries will provide better opportunities for the sale of its home appliances.
The manufacturer said it decided to establish a TV manufacturing plant in Kashi to reduce the cost of Hisense products, enhance its ability to be competitive, and expedite market response.
"Through taking advantage of areas like manufacturing, designing, purchasing, and the experience in domestic marketing, introducing advanced management skills, craft and quality-controlling technology, Hisense will gradually turn this factory into a joint-venture company integrating manufacturing, sales and services," the company said in a statement, adding that the future joint-venture company will sell Hisense's top products, which will further enhance its reputation in central Asia.
to Daily News