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Haier Apologizes to Customers for Poor Service
Aug 8, 2005
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Chinese home appliance manufacturer Haier apologized to South Korean customers for the disruption of its call center service and delays in delivery of some products such as air-conditioners.

"We bow our heads to apologize for failing to carry out customer service smoothly," Haier said in a statement posted on its Web site.

The world's fourth-largest manufacturer of home electronics goods said the disruption and lousy customer service in recent days were the result of the relocation of its office.

The company didn't say whether the call center service has been restored. Haier's Korean unit was not immediately available for comment during working hours on August 8.

The problem is expected to deal a blow to the reputation of Haier, which is anxious to shake off its image as a cheap Chinese brand, some analysts here say.

Haier, which set up a South Korean unit in June 2004 with paid-in capital of 300 million won (approx. U.S. $295,300), plans to expand its sale items in the Korean market to high-end consumer goods such as liquid crystal display televisions and laptop computers. (Asia Pulse, Yonhap)

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