China's largest home appliance maker Haier plans to sell its notebook computers in South Korea to boost its presence in the local electronics market, industry sources said.
The Chinese electronics giant's local subsidiary, Haier Korea Co., has decided to launch sales of its portable computers at the end of September and is currently negotiating over specific models and prices with the company's headquarters in China, according to sources.
Haier is expected to compete domestically against U.S. computer-maker Dell Inc., which has already launched low-priced laptop computers in the South Korean market.
The Chinese company's decision to start sales in September is seen as aimed at student consumers starting the new academic semester next month.
"Since Haier is a newcomer to the South Korean market, its market share is not high at the moment, but with low-priced items as its strong point, many South Korean companies simply cannot ignore Haier's presence in the market," said an industry source.
Haier's air-conditioners were sold out recently on home shopping channels, and its low-priced 32-in liquid crystal display TVs are said to be gaining popularity on Internet shopping malls.
Haier's appliances have been sold via diverse domestic retail channels since it was established last year. However, sales were limited to only a few products like wine refrigerators and air-conditioners. (Yonhap)
to Daily News