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Daily News

China International Consumer Electronics Show a Success
Jul 15, 2005
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The China International Consumer Electronics Show (SINOCES) concluded recently in Qingdao, China with its highest numbers to date. Sponsored by the U.S.-based Consumer Electronics Association (CEA), the third annual SINOCES attracted more than 70,000 attendees and sold out more than 24,000 sq m of exhibit space to 400 global exhibitors.

With more than 100 foreign exhibitors from 50 countries, SINOCES 2005 expanded its international scope and provided an inroad to the Chinese consumer electronics market for more than 20,000 international buyers. Several major U.S. retailers attended, including Best Buy, Circuit City, Radio Shack, and Wal-Mart, as well as a delegation from the U.S. Department of Commerce.

"Partnering with the China Electronic Chamber of Commerce (CECC) to sponsor SINOCES provided a strong opportunity to reach out to our industry counterparts in China and promote CEA's premier tradeshow, the International CES, to an international audience," said Gary Shapiro, president and CEO of CEA. "In addition, we met with foreign trade association heads and Chinese government officials to help foster trade with the rapidly growing Chinese market." Mr. Shapiro also gave a keynote address at the International Consumer Electronics Forum held in conjunction with SINOCES 2005. In his speech he discussed the growing importance of China to the global consumer electronics market and the challenges and opportunities ahead for U.S.-China trade relations.

Warning against China's high piracy rates, unfair standards-setting policies and currency valuation, Mr. Shapiro relayed a desire to work with Chinese leaders to encourage free trade. "We must work together to discourage protectionist or reactionary policies and remember that when we work together to find industry-driven solutions, both countries benefit," he stated.

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