For the third straight year, Electrolux is allowing students from around the world compete to design household appliances for the future. This year, Electrolux Design Laboratory is looking for solutions for the home of 2020.
Participating university students from around the world will compete for cash awards and high-end workshops in Stockholm in November.
"The Electrolux Design Laboratory competition is an opportunity for both students and our own designers to gain positive influences outside their ordinary tasks,” says Henrik Otto, Senior vice president of global design at Electrolux.
Electrolux is looking for product ideas relevant for the year 2020 that are centered around cleaning clothes, dishes, or floors; storing drinks or food; and cooking. The jury will judge entries based on design and innovation in terms of both functional and technological aspects, but with focus on solving real problems in everyday life. Electrolux said this year’s competition will be run jointly with the Internet site designboom.com and is open to all students of design from all nations.
A jury will select 12 finalists to participate in a 6-day design event in Stockholm, including workshops, model building, and a competition for cash awards, appliances, and other prizes. The winner will be announced during Future Design Days in Stockholm on Nov. 14, 2005.
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