Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Consumer Electronic Online Purchases Increase
Jul 7, 2005
 Printable format
 Email this Article
 Search

Online shopping for consumer electronics (CE) products is gaining in popularity according to The Demographics of Online vs. In-Person CE Shopping, a recent study by the Consumer Electronics Association (CEA).

According to the study, while an average of 5 percent of all consumer electronics purchases are made online, certain product categories -- including personal computing, digital cameras, wireless home networking devices, and portable music players -- each sell more than 10 percent of product through online channels.

According to more than 1,000 U.S. adults surveyed by CEA, online CE shoppers report higher satisfaction with the purchase process than those who visited retail locations, citing convenience, order accuracy, product variety, product availability, and product information among the top reasons.

"CE devices today are found in more American homes than are automobiles," said Joe Bates, director of research at CEA. "CE products have become ubiquitous, and play a key role in almost every aspect of our lives. As a result, consumers will naturally gravitate towards a convenient means of purchase that makes them feel as though they have made a fair, well-informed decision in a setting that is easy to reach and work with."

The CEA survey also found that consumers who buy at least some of their CE products online spend 67 percent more each year than those who do not make any CE purchases online. On average, the online buyer spent U.S. $1,500 on CE purchases, with 29 percent of that spent over the Internet.

Back to Daily News

 

Daily News

...........................................................

Dec 22, 2014: Whirlpool headquarters improvements start a new phase

Dec 22, 2014: DOE's Building Technologies Office releases Roadmap for Emerging HVAC Technologies

Dec 22, 2014: Variable-speed circulation pump enables new Miele lab washers

Dec 22, 2014: The latest retail data breach: Staples

Dec 22, 2014: Consumer Spending Index is at its highest point of the year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows