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Matsushita Taiwan to Set Up PDP TV Production Line
Jul 1, 2005
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Matsushita Electric (Taiwan) Co., Ltd., the subsidiary of the major Japanese electronics and home-appliance maker, has announced plans to set up a plasma display panel (PDP) TV production line in Taiwan.

Matsushita Taiwan plans to import new-generation PDP panels from Japan's parent and its first locally made PDP TV model is expected to be launched early next year. Matsushita Taiwan's move, industry sources said, is expected to fuel the competition in the domestic PDP TV market, in which local maker Sampo and South Korean brand LG are competing for the No. 1 position.

Matsushita Taiwan senior officials pointed out that the PDP TV production line is expected to be located at the company's headquarters in Chungho, Taipei Hsien, northern Taiwan. The local subsidiary is in intensive talks with its Japanese parent over target models, development stages, and panel imports.

Matsushita Taiwan said that it debuted locally developed LCD TV products last year, which met Matsushita Japan's quality and specification requirements but were priced at only two-thirds of the prices for Japan-made counterparts. Matsushita Taiwan recently just cut the price of its imported 42-in PDP TVs to NT $149,000 (approx. U.S. $4,760) from NT $169,000 (approx. U.S. $5,399) per unit.

In a bid to consolidate its No. 1 position in the domestic PDP TV market, Sampo recently debuted a 50-in PDP TV equipped with imported panels supplied by Matsushita Japan and priced at only NT $149,000 (approx. U.S. $4,760), the same as for 42-in models imported by Matsushita Taiwan. (Taiwan Headlines)

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