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Sony Introduces New High-Definition TVs
Jun 23, 2005
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Sony's new Grand WEGA HD models -- the KDF-E60A20 (60-in), KDF-E55A20 (55-in), and KDF-E50A10 (50-in) -- begin shipping. Additionally, the KDF-E42A10 (42-in) model will ship in late July.

NPD Techworld's latest update from June 4 shows Sony's Grand WEGA dominating the high-definition micro-display product category with nearly 40-percent dollar share and almost 35-percent unit share. Having led the category since it was established in late 2002, Sony's 37.1 unit share average for the last 6 months was more than double the unit share average of seven of the top nine competitors combined during this period.

Sony's KDF-E42A10 (42-in) and KDF-E50A10 (50-in) models feature a new design with a thin dark black bezel, are approximately 14- to 16-in deep, and have invisible speakers located at the bottom of the set. As a result, these new sets now fit into space that previously may have been too small.

The televisions are said to deliver natural color reproduction and brightness levels due to 3LCD technology with 1,280 by 720 native 720p resolution. Additionally, since 3LCD technology simultaneously projects three full-time red, green, and blue images, there is reportedly no color breakup or "rainbow effect."

Along with the WEGA Engine(TM) system exclusive circuitry technology, the new models also work in contrast with Sony's Cinema Black Pro technology. Sony says this process enables the displays' advanced iris shutter to automatically open and close according to the incoming signal level, creating bright whites and better contrast in dark scenes.

The other Grand WEGA models -- the KDF-E55A20 (55-in) and KDF-E60A20 (60-in) -- utilize a proprietary LCD Optical Engine with Sony's WEGA Engine(TM) system by minimizing the digital-to-analog conversion process. These models also incorporate 3LCD panel technology and deliver 1366 by 768-screen resolution, which is more than a native 720p capability.

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