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Taiwan TV Maker Adds Art to Technology
Jun 16, 2005
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Hannspree Inc., a Taiwan-based TV maker, is preparing to offer TVs designed to look and feel like a baseball, a cello, or even the horse-drawn coach, as it launches U.S. operations this summer.

As electronics companies flood the market with new plasma and LCD TV sets, Hannspree said that it wants to stand out by offering appliances that appeal on the basis of style or just plain wackiness. "We want to tie our sets into a person's individuality and personality traits," said Rick Calacci, senior vice president of Marketing for Hannspree.

Among the more than 100 designs are sets that look like a golf balls and the TV stand looks like a tee.

The baseball set is made of leather and features the same number of stitches found in a baseball. The cello set is made of rosewood. Other models look like apples, cows, and sheep. For soccer enthusiasts, the back of one set looks like a giant black-and-white soccer ball.

Hannspree hired four design firms to help construct its flat-screen LCD sets, which will retail for U.S. $449 to $1,399. Hannspree is opening stores in Beverly Hills and San Francisco, CA, U.S. and reportedly has a deal with several major retailers, which Mr. Calacci wouldn't name.

According to the company, its primary market are consumers that are looking for something truly different in their homes. "This is strictly pride of ownership," Mr. Calacci said. "It's for the people who want to be the first on the block with this product." (AP)

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