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Electrolux Professional Invests in North American Market
Jun 10, 2005
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Electrolux announced that its cooking and refrigeration equipment for professional users is preparing for growth in North America. Extensive marketing investments in the U.S. and a newly opened culinary event center will set the stage for Electrolux Professional Indoor in North America, which entered the U.S. market in 2004.

"We want to grow in North America and we are making big investments to ensure that we will be one of the top suppliers within a five year period," said Detlef Münchow, president of Electrolux Professional Indoor.

The company says its culinary event center in Fort Lauderdale, FL, U.S. will give chefs and restaurateurs a better understanding of what makes Electrolux a leader in the foodservice segment. The company expects thousands of potential customers per year to visit the new test kitchen. The aim is to attract business from the largest American chain restaurants.

The Fort Lauderdale site also serves as the North American headquarters for Electrolux Professional Indoor and employs approximately 100 people. The North American culinary event center is the Group’s third center for professional cooking equipment around the globe. Other sites are Italy and China.

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