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Sony Medical Unit Takes Home Award
Jun 7, 2005
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Frost and Sullivan's recent analysis, U.S. Medical Display Monitor Market, selected Sony Electronics' medical systems unit as the recipient of the 2005 Technology Leadership Award for its clear industry leadership, continuous product innovation, and ability to excel in all stages of the technology lifecycle.

Each year, this award is given to a company that has exhibited excellence in technology leadership within its industry. The recipient company has demonstrated technology leadership by excelling in all stages of the technology life cycle--incubation, adaptation, take-up, and maturity--to ensure continuous improvements. By innovating leading-edge concepts, the company has pioneered client applications.

The surgeons' ability to see what they are doing clearly, especially while performing minimally invasive surgeries, drastically improves the quality of surgical intervention and patient care. Sony's original Trinitron aperture-grille-based picture tube technology - that produces sharper, brighter, and more vibrant images offering resolutions of more than 600 horizontal lines of frequency - has become the gold standard in minimally invasive endoscopic procedures.

"Sony has maintained an enormous lead over its nearest competitor through an ever-evolving product line, full-service offerings, and strategic relationships," says Frost and Sullivan senior industry analyst Katherine Shariq. "Apart from its technology leadership, Sony has developed long-standing relationships with all major surgical original equipment manufacturers and specialty companies that provide partial or complete endoscopic equipment."

Although CRT monitors continued to account for a major share of units during 2004, Sony is easing clients' transition from analog to digital through a planned product migration strategy. Sony enables customers of analog CRT monitors to read the digital output from the head of the scope and interface with other native digital devices through an analog/digital translator unit.

"Already on its second generation, Sony unveiled its faster response 18 in and 21 in medical grade flat-panel LCD monitors in 2004," notes Ms. Shariq. "These monitors are not only 'plug and play' and compatible with a wide range of digital peripherals, but they can also intrinsically translate analog or digital signals while providing high definition, enhanced brightness, contrast, and depth of color."

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