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Consumer electronics and appliance retailer Best Buy announced that its U.S. customers will encounter more products and services.
Existing Best Buy stores in 12 major U.S. cities will open their doors to customized "store-within-a-store" experiences for both small business owners and home theater enthusiasts.
At new Best Buy "For Business" locations, trained specialists will provide business solutions and services to businesses with up to 20 employees. These customers tend to seek convenient, personal service from specialized advisors and technical support. To meet these expectations, Best Buy For Business will offer a broader selection of technology products, such as servers and professional notebooks, professional advice, and 24/7 IT support via the Geek Squad service.
The retailer is also launching Magnolia Home Theater, a specialty store within Best Buy for enthusiasts of state-of-the-art home theater. The format was designed for customers that typically look for a premium product portfolio and in-home design services and quick, professional installation.
Best Buy says Magnolia Home Theater will address these needs with a portfolio of brands previously available only at high-end, audio-video stores, and by training its sales associates to become Certified Technology Specialists (CTS) through the International Communications Industries Association.
Comfortable demonstration rooms will encourage interaction with home theater brands such as Pioneer Elite, Sony, Fujitsu, MartinLogan, and Stewart Filmscreen. The product offering will be combined with home theater consultants, in-home system designers, and same-day installation.
About 45 existing Best Buy stores ranging in size from 20,000 to 45,000 sq ft will deliver the new formats in cities such as Baltimore, Boston, Chicago, Denver, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Phoenix, San Francisco, and Washington, D.C., U.S.
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