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Sony Unifies Baja, California Operations
May 24, 2005
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Sony Electronics has unified its Baja, CA, U.S. manufacturing operations under one cohesive management team. The move is intended to increase the overall value and production capabilities from Sony's facilities in Mexicali and Tijuana, Mexico.

Sony's operations in the Baja region will now be aligned under one organization, Sony Baja California (SBC), which will be headed by Takahiro Kawamura. Most recently, Mr. Kawamura oversaw Sony's television manufacturing operation in Pittsburgh, PA, U.S., including CRT, LCD, micro-display, and plasma models.

Reporting to Mr. Kawamura will be Manuel Silva, who will head-up operations of the two facilities; Victor Castro, who is in charge of manufacturing operations; and Edgardo Blanchet, who is in charge of administrative and human resources at the plants.

Sony Baja California is now part of a larger business unit of Sony Electronics called TV Operations of America (TVOA). In addition to Mexico, TVOA has significant engineering and manufacturing operations in Pittsburgh and San Diego, CA, U.S.

"With every geographic location, we constantly strive to optimize each organization and look for ways to increase efficiency to stay ahead in the competitive consumer electronics industry," said Hideki (Dick) Komiyama, president and COO of Sony Electronics. "The success of our Baja California operations has been instrumental for us as company; however, we most continue to leverage our management teams to run at the highest organizational level."

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