Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Consumer Acceptance of HDTV Rises
Mar 24, 2005
 Printable format
 Email this Article
 Search

Nearly half of all consumers plan to make their next television purchase a high-definition (HDTV) television set, according to a new consumer survey released by the Consumer Electronics Association (CEA).

According to the survey results, awareness of DTV terminology has sky-rocketed in the past 18 months. Nine out of 10 adults are now aware of at least one term used to refer to high-definition television, such as "digital television" or "HDTV." Seventy-six percent of U.S. adults say they are familiar with details about the new TV sets.

In addition, the percentage of adults who are not familiar has fallen by half, from 42 percent in 2003 to 22 percent today. Finally, 84 percent of consumers have seen an HDTV somewhere in the last 12 months, whether it was in a retail store or in their own home.

"HDTV is here to stay," Gary Shapiro, CEA president and CEO, said of the survey findings. "Nearly all consumers are now aware of HDTV and more consumers than ever intend to make their next TV an HDTV. The consumer acceptance 'obstacle' is no more. Consumers want HDTV now more than ever; it is now up to the content creators and distributors to deliver it."

CEA also surveyed consumers' reaction to the eventual analog cut-off. When consumers who receive television signals, in part or in whole, via antenna on their primary TV were asked what they would do if they could no longer receive these signals with the antenna they currently use, 52 percent (up from 46 percent in 2003) said they might buy a digital to analog set-top box converter and 66 percent (up from 57 percent in 2003) said they might subscribe to a cable or satellite service.

Among those homes that receive television signals only via antenna (12 percent of homes, according to this survey), the figures are 48 percent and 56 percent, respectively. Only 21 percent of antenna-only households are very likely to "do nothing."

Back to Daily News

 

Daily News

...........................................................

Nov 26, 2014: Hamilton Beach 3Q income down slightly

Nov 26, 2014: LG's sales of Inverter Linear Compressor refrigerators top 10 million

Nov 25, 2014: Robotics Exhibits Grow 25% at 2015 CES

Nov 25, 2014: Index shows HVAC/R contractors more positive than last year

Nov 25, 2014: Consumer Confidence Index Declines

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows