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Daily News

Sony Opens New U.S. Retail Stores
Mar 23, 2005
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Consumer electronics maker Sony Electronics is opening three new Sony Style stores, rounding out its fiscal year with a total of 15 of the new concept stores throughout the U.S.

The stores, due to open at Westfield Valley Fair Mall in San Jose, CA, U.S., Fashion Valley Mall in San Diego, CA, U.S., and Woodfield Mall in Schaumburg, IL, U.S., are designed to inspire consumers to integrate technology and entertainment into their lifestyles, according to Sony.

Each store, which is approximately 6,000-sq-ft, will enable consumers to test-drive a variety of Sony devices and experience firsthand digital entertainment content.

"We planned an aggressive roll out strategy this year and met our 15-store goal while providing a memorable and rewarding customer experience," said Mike Fasulo, president of Sony Electronics' eSolutions Company, which oversees the retail stores.

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