Sunbeam Products, Inc., a subsidiary of Jarden Corporation, announced that it will now be doing business as Jarden Consumer Solutions. This name more closely aligns the Sunbeam businesses with its new parent company, Jarden Corporation. Jarden acquired Sunbeam as part of the American Household, Inc. transaction completed this January.
"The Jarden Consumer Solutions name reflects our desire to showcase the fact that the company is far more than just the Sunbeam(R) brand. By operating under this name, we can equally highlight all of our brands, including BRK(R), First Alert(R), Health o meter(R), Mr. Coffee(R), Oster(R), and Sunbeam(R)," stated Andrew C. Hill, president and CEO of Jarden Consumer Solutions. "The Jarden Consumer Solutions name also gives the Sunbeam businesses an identity that reflects their new home within Jarden's portfolio of companies, while better aligning the organization under Jarden's business model."
As Jarden Consumer Solutions, the company will remain headquartered in Boca Raton, FL, U.S. The Jarden Consumer Solutions name will be phased in through the transition period, which is expect to last through 2005.
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