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TPV Targets 15 Percent of Flat-Screen Market
Mar 14, 2005
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TPV Technology Ltd., a maker of cathode-ray tube computer monitors, said it aims to take as much as 15 percent of the flat television market after buying a unit of Royal Philips Electronics NV.

"We can get 15 to 10 percent market share in flat TVs in one or two years," said Jason Hsuan, chairman of Hong Kong-based TPV. "Our next two to three years of growth mainly will come from flat TVs."

TPV and Dell Inc., the personal computer maker, are entering the flat-screen TV business as growth in PC shipments slows. Global liquid-crystal display TV shipments in the fourth quarter jumped 134 percent from a year earlier to 3.6 million units, according to a Feb. 25 report by market researcher DisplaySearch. Shipments last year more than doubled to 8.8 million flat TVs, DisplaySearch said.

"Reaching a 15 percent share in two years' time is a bit aggressive," said Judy Chui, an analyst with the Daiwa Institute of Research in Hong Kong. "TPV's share of the flat TV business now is zero."

The company on Dec. 16, 2004 agreed to buy a monitor unit of Amsterdam-based Philips that also makes flat-screen televisions. The acquisition will give TPV entry to the TV business with as many as 2 million units, Mr. Hsuan said. He didn't specify the period.

TPV will be a supplier for Philips's branded monitor business and third-party customers of the Dutch company. The Hong Kong manufacturer will produce computer monitors in addition to 15-in and 23-in flat-screen televisions under the Philips brand.

Philips Electronics, Europe's biggest maker of consumer electronics, increased its share of the flat TV market in the fourth quarter to 15 percent from 11 percent in the third quarter, according to Austin, TX, U.S.-based DisplaySearch.

Computer monitors accounted for 98 percent of TPV's $2.1 billion in sales in 2003, the most recent year for which data are available. More than 32 percent of the company's sales were in Europe, 29 percent in North America and 22 percent in China during the period.

Growth in worldwide PC shipments is expected to slow to about 10 percent this year from 15 percent in 2004. (The Financial Express)

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