Sanyo Sales and Services has targeted a 20-percent growth in sales for the year 2005 to be driven by its digital devices line, said Takeyuki Kamei, managing director.
Its digital devices line was introduced in Malaysia last year, contributing about 20 percent to its turnover. "Our strategy is to continuously introduce Sanyo's most advanced technology to the Malaysian market and by doing this, maintain and improve Sanyo's brand visibility in the digital market," said Mr. Kamei.
The Japan-based electric and electronic company introduced eight LCD projectors and three digital camera models to the Malaysian market on March 10 as part of its effort to achieve this year's growth target.
"This year, we will be focusing on our key revenue generator in the Malaysian market, the LCD projector, as we have a stronger foothold in this market--about a 15-percent market share," Mr. Kamei said.
Sanyo's marketing sales manager Ong Sin Kuen also expected the company's newest digital camera-cum-video recorder to drive sales.
Besides new products, Sanyo is also targeting to increase its dealerships in the digital market from 60 odd dealers currently to about 80 by year-end to expand its network nationwide.
Apart from the digital market, Sanyo will also be looking into driving growth through its home appliances segment with new products such as washing machines to be launched in 2005. (The Edge Daily)
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