Samsung to Launch Home Appliances in India Mar 4, 2005

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Samsung India Electronics has announced its plan to launch a range of "Silver Nano Health System" home appliances in India.

Samsung intends to introduce 55 new models of washing machines, air-conditioners, and refrigerators based on the new technology. "The customers in India are becoming more health conscious and thus demand more health friendly products. We test marketed the silver nano technology in our select refrigerator models few months back. The consumer feedback was very encouraging," said Ravinder Zutshi director of Sales for Samsung India Electronics. "So we decided to go ahead with the full fledged launch of silver nano technology across India in washing machines and air-conditioners besides refrigerators."

Samsung claims that independent tests in Korea proved that application of silver technology minimizes the spread of bacteria. "The silver nano home appliances provide anti bacterial and deodorization benefits to our health conscious customers," said Pradeep Tognatta senior vice-president of Home Appliances Sales for Samsung India Electronics. (IndiaTimes)

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