The Consumer Electronics Association (CEA) and the North American Retail Dealers Association (NARDA) announced the two are forming a new strategic partnership.
Under the agreement, CEA and NARDA will create programs and training to build the electronics industry and strengthen the existing relationship between retail dealers, servicers, and manufacturers.
NARDA members operate more than 3,000 storefronts and generate over U.S. $10 billion in sales, selling, and servicing consumer home electronics, major home appliances, furniture, and other consumer home products. CEA represents nearly 2,000 corporate members involved in all facets of the $113 billion consumer technology industry.
"CEA is committed to serving as the consumer electronics industry's resource bringing manufacturers and retailers together to grow the CE industry," said Gary Shapiro, president and CEO of CEA. "Through this partnership, CEA and NARDA will more efficiently and effectively serve the industry."
The partnership will result in numerous joint efforts, including co-support and co-promotion of NARDA and CEA events, especially International CES; co-sponsorship of training and educational programs, such as NARDA's Institute of Retail and Service Center Management and CEA's CEknowhow.com; co-support for NARDA's "Cost of Doing Business Survey"; and sharing of select membership benefits.
"NARDA and CEA both are visionary leaders in the electronics industry," said Michael Corder, chairman of NARDA. "This partnership with CEA will allow us to take advantage of a golden opportunity to bring greater value to our members and the marketplace. This is a winning situation for everyone -- industry, members, associations, and consumers."
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