BSH Home Appliances Corporation announced the termination of its relationship with Hadco, a distributor of BSH products in the Southeastern U.S., effective as of Feb. 21, 2005.
The appliance maker will now serve the market direct without appointing any distributor in the region. "We at BSH are very excited over the great enthusiasm that dealers in the Southeast have shown for BSH and its products," Franz Bosshard, president & CEO of BSH, said in a statement. "Our entry into the market has been very successful thus far."
BSH said it has already established new offices, warehousing, and shipping infrastructure in the Southeast and hired new employees to support this business locally. The company now sells direct to all of the Northeast and Southeast U.S. territories, along the Atlantic Coast (with the exception of Florida, where BSH is served by its distributor, ARD).
The move complies with the terms of an agreement it reached with Hadco last year, where BSH acquired HADCO’s Northeastern U.S. operations and gained the right to enter the Southeast direct and to terminate the relationship upon notice at any time thereafter, according to Mr. Bosshard. "The terms of the agreement are confidential," he said. "This move is unrelated to, and does not affect, any other BSH distributor. We greatly value our distributors, and we appreciate their loyalty, professionalism, and efforts."
The company's Southeastern area includes the U.S. states of Alabama, Delaware, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, and Washington, D.C., and selected parts of Arkansas, Florida, and Mississippi.
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