Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Haier Launches Mobile Handsets in India
Feb 9, 2005
 Printable format
 Email this Article
 Search

China's largest appliance maker, Haier, launched its mobile phones in India's booming telecom market and hopes to sell 500,000 units in the first year of operations, a company official said.

India's wireless market is the world's fastest growing, and sales for handsets working on the widely used Global System for Mobile communications platform are expected to top 30 million units in 2005, analysts say.

Many global handsets majors such as Nokia , Motorola , Samsung Electronics Co. Ltd., and LG Electronics Inc. have a strong presence in India.

"The mobile market is growing at a break neck speed," said T.K. Banerjee, president of Haier Appliances India Ltd. "We're aiming at a volume of half-a-million GSM handsets in the first year."

Haier, which also makes televisions, washing machines, refrigerators and microwaves, has a growing presence in India's cut-throat $4.0-billion consumer goods market that caters to the needs of an estimated 300-million-strong middle class.

The company, based in China's northeastern city of Qindao, expects GSM sales to contribute between 2.0 billion rupees (approx. U.S. $45.8 million) to 2.5 billion to overall revenue in India during 2005, Mr. Banerjee said.

He said handset sales are expected to surge 60 percent a year, in line with the industry growth.

"Overall business will have a turnover of 5.5 billion rupees and this will grow at 60 percent," Mr. Banerjee added.

Haier will sell seven handsets priced between 3,654 rupees (approx. $84) and 14,940 rupees in the price conscious Indian market, where a refurbished phone sells at about 1,000 rupees.

The company plans to launch Code Division Multiple Access (CDMA) models as several operators also offer mobile services based on the CDMA platform.

Haier will import the phones from China, where it has a production capacity of 15 million handsets a year. (Reuters)

Back to Daily News

 

Daily News

...........................................................

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

Oct 22, 2014: ACCA wants the HVAC manufacturers to develop open, universal communication protocols

Oct 22, 2014: IHA launches website to connect OEMs with consumers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows