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Canon Named 'America's Choice' For Digital Cameras in 2004
Feb 4, 2005
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America has spoken, and it has chosen Canon as the leading brand for digital cameras in 2004, according to recently released retail sales data from research firm The NPD Group.

The NPD Group reports that the Canon brand captured the number one position in Total Digital Camera Sales in 2004, with a market share of 20.4 percent, based on unit sales of both compact cameras and digital SLR cameras combined.

In addition, Canon was the number one brand in both NPD's Digital Point-and-Shoot and Digital SLR categories, with market shares of 18.6 percent and 62.8 percent, respectively.

"The NPD data, which we believe is a true, accurate indicator of real market activity, shows that when it comes to meeting their digital imaging needs, customers are choosing Canon over any other brand on the market," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group, Canon U.S.A., Inc.

According to NPD data, more consumers purchased the Canon PowerShot A75 digital camera in 2004 than any other single digital camera on the market, while the EOS Digital Rebel was 2004's top seller in the digital SLR category.

In the U.S. market, more than 13 million compact digital cameras (non-SLRs) and nearly 600,000 digital SLRs were sold in 2004, according to NPD. In the digital camera category, Canon has consistently turned in strong performances, thus enabling the company to expand its market share.

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