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Haier and ON Semiconductor Collaborate with a Joint Power Lab
Feb 1, 2005
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Chinese home appliance manufacturer Haier Group and ON Semiconductor, a supplier of advanced power solutions, announced that they are strengthening their strategic cooperation in semiconductor technology and applications. As part of the partnership, the two companies inaugurated a joint power laboratory at Haier's Research & Development (R&D) center at Qingdao in Shandong Province, northern China.

The new lab will be Haier's first devoted specifically to power application solutions. Joint development efforts at the lab will focus on efficient power solutions for Haier's next-generation products, including air-conditioners, refrigerators, washing machines, and LCD TVs.

"The lab also is part of Haier's overall strategy to better penetrate the global market. Our vision is to become one of the top three home appliance manufacturers in the world," said Yu Zida, Haier Group vice president and director of R&D Promotion Division & Information Products Division. Currently, about 30 percent of Haier's products are exported to international markets.

"As China and the world embrace energy conservation policies, consumers will pay more attention not only to product-centric functions, but also to power management and energy-saving features," said Bill Bradford, ON Semiconductor Senior Vice President of sales & marketing. "Our power solutions satisfy or exceed increasingly stringent international regulatory standards, and our partnership with the China Certification Center for Energy Conservation Products helps drive energy conservation and efficiency in China."

ON Semiconductor will assign resident field application engineers to work at the joint lab with Haier's R&D teams across different product lines.

"Our on-site support will enable us to better tailor our power solutions for Haier, to help them build on their time-to-market access with energy-saving home appliances," said Mr. Bradford.

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